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Ad Copywriting: Building Brand Equity one Word at a Time
Ah…advertisements, those wonderfully adorable little vignettes that come to us at all hours of the day, seven days a week, fifty two weeks a year. Seventy percent of them are ineffective. Probably more than that actually. And a lot of them can become
By: Jon Wuebben.
Top 5 Online Press Release Writing Mistakes to Avoid
Copyright 2005 Ted KushnerDid you know that using online press releases is one of the most powerful ways for almost instantly driving hundreds or even thousands of potential targeted customers to your new product, web site or newsletter?Within hours
By: Ted Kushner.
Are You Achieving Your Writing Goals?
At the start of this new year, like at the start of every other new year, I came across dozens of articles about the importance of setting achievable goals, challenging myself to do new things and fixing measurable standards and working towards them.
By: Mridu Khullar.
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5 Simple Ways to Improve Your Writing
So you?ve been wanting to write?for your blog, for your company, for industry publications, or maybe just for fun. But you?re not sure where to get started. Or maybe you?ve never even considered writing (or never really liked it to begin with), but you?re quickly realizing that you?re going to have to do it (and do it well) for your career.
Livescribe Celebrates Five Years of Digital Writing
Livescribe, the innovative company behind the world?s first smartpen, is celebrating its fifth anniversary. Livescribe revolutionized the digital writing market by syncing recorded audio with handwritten notes and providing a valuable new tool, which saves times, improves learning and enhances business productivity.
Manatee teachers focus on future, not past, to improve FCAT writing skills
Manatee teachers and administrators say they'll continue some new practices already started to better prepare for next year's FCAT test.
Writing Chapter One in Life?s Sequel
I was fired this week. The president of the company ? a PR firm in Brooklyn Heights ? called me into her office, closed the door and said, ?This isn?t going to be an easy conversation. You need to look for another job.? She offered to let me stay on staff for two more months [...]
