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Writing The All Important College Application Essay
The application essay is the most crucial piece of writing the student will submit to the colleges, and, if not done impressively, it will also be their last. In most cases, it is the college’s first actual exposure to the student, and first impressi
By: Reecy Aresty.
Ad Copywriting: Building Brand Equity one Word at a Time
Ah…advertisements, those wonderfully adorable little vignettes that come to us at all hours of the day, seven days a week, fifty two weeks a year. Seventy percent of them are ineffective. Probably more than that actually. And a lot of them can become
By: Jon Wuebben.
Copywriting and Your Five Senses
In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing descriptive copy. Why? Because your customer’s five s
By: Karon Thackston.
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5 Simple Ways to Improve Your Writing
So you?ve been wanting to write?for your blog, for your company, for industry publications, or maybe just for fun. But you?re not sure where to get started. Or maybe you?ve never even considered writing (or never really liked it to begin with), but you?re quickly realizing that you?re going to have to do it (and do it well) for your career.
Livescribe Celebrates Five Years of Digital Writing
Livescribe, the innovative company behind the world?s first smartpen, is celebrating its fifth anniversary. Livescribe revolutionized the digital writing market by syncing recorded audio with handwritten notes and providing a valuable new tool, which saves times, improves learning and enhances business productivity.
Top 50+ creative writing professors on Twitter
You don't have to be a professor or even a writer to follow these authors. Following them is like being part of a literary salon--thoughtful conversation sprinkled with irony and wit. You may find that you're buying more books as a result. Thanks to Ken Calhoun, a fiction writer and professor of design and new media at Lasell College, for alerting me to this list of top 50 creative writing ...
Writing Chapter One in Life?s Sequel
I was fired this week. The president of the company ? a PR firm in Brooklyn Heights ? called me into her office, closed the door and said, ?This isn?t going to be an easy conversation. You need to look for another job.? She offered to let me stay on staff for two more months [...]
